Vliegveld Twenthe Evenementenlocatie

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Vliegveld Twenthe Evenementenlocatie

Unieke evenementenlocatie met heel veel ruimte


Ornée & Company ondersteunt Vliegveld Twenthe Evenementenlocatie op het gebied van externe communicatie met omwonenden, partners en klanten. De transitie van het voormalige vliegveld tot Technology Base, woonwijk, nieuwe natuur èn evenementenlocatie is na lange tijd compleet.



Op het 53 ha grote evenemententerrein is meer dan voldoende ruimte om een breed scala aan evenementen en leisure activiteiten te ontplooien in de bijzondere context van erfgoed. In 2020 worden Corona-proof vergaderingen en bijeenkomsten georganiseerd, maar ook het uiterst succesvolle pop-up restaurant Tante Leentje.

De evenementen trekken tot een half miljoen gasten uit binnen- en buitenland per jaar. Bezoekers komen voor een unieke experience, bijvoorbeeld een goed georganiseerd evenement, een beurs of een training, in een van de historische hangars of bunkers of outdoor.



Ook onder tijdsdruk is een samenwerking met de Ornée’s plezierig. Er is gezamenlijk een solide basis gelegd voor omgevingscommunicatie met maar één doel: het beste voor jou en je organisatie. Altijd met net dat zetje om het verschil te maken.

Marten FoppenDirecteur Vliegveld Twenthe Evenementenlocatie


Resultaat


Omgevingscommunicatie en de brede programmering van evenementen, resulteren samen in een goede reputatie. Heel Twente spreekt met trots over het nieuwe icoon voor de regio.

Eindhoven Airport

Verantwoord Verbinden


De vraagstelling van Eindhoven Airport was: “Hoe kunnen we integraal communiceren met alle stakeholders, op welke manier organiseren we dat en wat is de benodigde content?” Na jaren van ‘double digit’ groei is een herijking van communicatie nodig: een nieuwe visie voor de toekomst en een alomvattend strategisch communicatieplan.


Stakeholder dialoog Eindhoven Joost Meijs november 2018 Eindhoven Airport

We adviseerden en implementeerden de nieuwe koers, toegesneden op het maatschappelijk sentiment over de groei van de luchtvaart en de luchthavens in Nederland. In workshop format scherpten we het visie statement en de kernwaarden aan. We formuleerden uitgangspunten voor de organisatie van communicatie en de benodigde competenties. En we leverden een solide corporate identity met handvatten voor hands-on communicatie en woordvoering.




De samenwerking met Ornée & Company heb ik zowel voor onze organisatie als persoonlijk ervaren als buitengewoon plezierig, zeer inspirerend en ter zake kundig. Rolf en Marèse opereren op een prettige manier; laagdrempelig, toegankelijk en flexibel. Zowel strategisch als hands-on hebben zij een wezenlijke bijdrage geleverd aan de professionalisering van de communicatie van Eindhoven Airport.

Michelle van WaasdijkHoofd Juridische & Bestuurlijke Zaken & Corporate Communications Eindhoven Airport

Even voor mijn komst bij Eindhoven Airport is – mede op voorstel van Ornée & Company – besloten om de BurenApp te ontwikkelen. Met deze mobiele App leggen we aan ‘de buren’ uit wat er gebeurt op de luchthaven en waarom. Met enthousiasme en doorzettingsvermogen kreeg Rolf in recordtijd samen met Glamorous Goat als App bouwer, een voor luchthavens unieke BurenApp van de grond. Innovatief en doordacht, gebaseerd op de integrale communicatie strategie.

Gijs VrenkenManager Communicatie Eindhoven Airport


Resultaat


Een solide communicatie platform met een ruime selectie aan communicatiemiddelen voor de stakeholderdialoog.

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Attractieparken, Dierentuinen & Musea

Mediatraining mét camera om de pers adequaat te woord te staan


Een goede relatie met de media is van groot belang voor alle bedrijven in de recreatie- en de culturele sector. ‘Free publicity’ speelde ooit de hoofdrol bij het aantrekken van bezoekers (en het ontbreken van voldoende marketingbudget). Die tijd is al lang voorbij; nu het draait om goed afgestemde communicatie in alle kanalen.



Ornée & Company heeft voor een flink aantal nationale en internationale partijen in deze sector gewerkt en geholpen met de marketing, sales promotion, marketingcommunicatie, PR en (social) mediarelaties. Meerdere keren per jaar geven we media training als voorbereiding op interviews, discussieprogramma’s of crisis communicatie.


Resultaat

Een consistent mediabeleid gericht op voortdurende nieuwsvoorziening vanuit de gehele marketing- en communicatie kalender.

Ik kijk terug op een zeer plezierige samenwerking met Ornée & Company, voorafgaand aan seizoen 2019. De algemeen manager, operationeel manager, supervisors operations, HR manager en PR – woordvoerster van Attractie- & Vakantiepark Slagharen hebben deelgenomen aan een tweetal media trainingsdagen met als thematiek crisis communicatie. In het voortraject werd al snel duidelijk dat Rolf en Marèse zich onderscheiden door de kennis van onze vrijetijdssector. Daarnaast waren ze bij machte goed in te spelen op de actualiteit. Bovenal hebben ze een vertrouwde omgeving gecreëerd, waarbij een ieder zich open en kwetsbaar kon opstellen. Dit bleek bepalend voor het welslagen van deze dagen. Het levende bewijs hiervan was dat al na de eerste ochtend een ieder vol vertrouwen voor de camera verscheen. Mooi om die gezamenlijke ontwikkeling te zien. DANK!

Jo-Ann VenemaCommercieel Directeur & PR Attractie- en Vakantiepark Slagharen
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Orka Morgan

Morgan gedijt goed samen met haar soortgenoten in de sustainable omgeving van Orca Ocean


Orka Morgan werd in juni 2010 ernstig verzwakt aangetroffen in de Waddenzee. Na mislukte pogingen om haar naar zee te begeleiden, is zij voor herstel naar Dolfinarium in Harderwijk gebracht. Eind november 2011 is Morgan overgebracht naar Loro Parque op Tenerife waar zij volledig geïntegreerd is in de groep orka’s. In 2019 was ze nog steeds onderwerp van gesprek in de rechtbank en in de media. In 2021, 10 jaar na de verhuizing naar Loro Parque, is Morgan onderwerp van een tweedelige TV – documentaire. Ondanks 10 rechterlijke uitspraken zijn er nog steeds partijen die het publiek willen doen geloven dat er in strijd met de regels is gehandeld. Zowel Dolfinarium Harderwijk als Loro Parque hebben het beste voor met het welzijn van Orka Morgan.


Loro Parque Tenerife

Ornée & Company is in eerste instantie voor Dolfinarium Harderwijk aan de slag gegaan met de nationale en internationale media contacten. Later in opdracht van Loro Parque en de Loro Parque Fundacion. We beschermen de reputatie van de (dieren)parken, begeleiden woordvoerders en PR managers en verzorgen PR activiteiten.


Resultaat

In stand houden van goede reputatie door telkens opnieuw het verhaal te vertellen vanuit de positie van het zeezoogdier en het dierenpark.



Gedurende de afgelopen jaren heb ik meerdere keren met de Ornée’s samengewerkt. Rolf, in eerste instantie communicatiecoach toen ik directeur Dolfinarium werd, heeft ons zij-aan-zij met het hele team ‘Orka Morgan’, effectief geadviseerd en ondersteund.

Media coach of klankbord over ‘organisatie’; soms dacht ik ja…nu is het wel even genoeg.  Hij prikkelt tot het uiterste met maar één doel: het beste voor jou en je organisatie. Achteraf moest ik vaak toegeven dat Rolf het toch wel goed gezien had of net dat zetje gaf om het verschil te maken.

Marten Foppen Directeur Vliegveld Twenthe Evenenementenlocatie

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Gekozen Product van het Jaar

Verbetering Reputatie + factor T(ijd) = Verbetering Resultaat


Verbetering van de reputatie van een bedrijf of merk gaat stap voor stap en over een langere periode. Regelmatig vragen opdrachtgevers waarom het belangrijk is te bouwen aan reputatieverbetering. Onze reactie daarop is ‘als de houding ten opzichte van je bedrijf positief is, dan zijn je marketing inspanningen effectiever, met een beter resultaat als gevolg’. Bewijs vooraf is ingewikkeld, we willen altijd sneller en zichtbaar resultaat.

Ieder jaar worden nieuwe producten in een onafhankelijk onderzoek door de consument getest en verkozen tot Product van het Jaar. De winnende merkproducten op gebied van bijvoorbeeld voeding, huishoudelijk, do-it-yourself, beauty en verzorging, gebruiken het rode logo in hun marketingcampagnes. Uit honderden genomineerde producten worden tientallen winnaars gekozen op basis van de perceptie van het innovatieve karakter, tevredenheid, attractiviteit en aankoopintentie. Nielsen verzorgt het onderzoek bij vijfduizend consumenten. Honderdtwintig gezinnen testen de producten in de thuissituatie.



Ornée & Company werkt van 2015 tot en met 2020 aan de reputatieopbouw van Gekozen product van het Jaar. Een gedegen reputatieopbouw vertaalt zich in commercieel succes. In 2016 trapten we af met 10 winnaars, in 2017 waren het er 22, in 2020 33! Als klap op de vuurpijl eindigde (Covid-19 jaar) 2020 met 37 categorieën van A-merken en 5 huismerken per keten van  Kruidvat, Aldi, Plus en Etos.

Mooie partnerships met onder andere de Huishoudbeurs dragen hier zeker aan bij. Onze support en productie assistentie bij de Awards Ceremony in 2019 en 2020 in de RAI, op de vloer van Huishoudbeurs, zijn een succesvolle afronding.



Van niets naar een frequente nieuwsbrief, strategische inzet van PR en een professioneel partner- en mediabeleid. Wat heerlijk om alles met een gerust hart over te kunnen laten aan Rolf en Marèse. Ze zijn betrouwbaar, werken snel en efficiënt en komen telkens weer met innovatieve ideeën voor verbeteringen van lead generation tot en met reputatie in de Nederlandse marketing scene.

Katia van Eecke Managing Director Benelux Gekozen Product van het Jaar


Resultaat


Een gedegen reputatieopbouw vertaalt zich in commercieel resultaat voor Gekozen Product van het Jaar. Vijf jaar consistente communicatie met stakeholders in combinatie met strategische partnerships resulteert in een gedegen professionele reputatie van het felrode logo van Gekozen Product van het Jaar in Nederland.

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[av_section min_height='' min_height_px='500px' padding='large' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_margin='0px' custom_margin_sync='true' custom_arrow_bg='' id='' color='main_color' background='bg_color' custom_bg='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0' av_uid='av-jxvwj9fd' custom_class='oc-section--top-alternate'] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' row_boxshadow='' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' padding='0px' highlight='' highlight_size='' border='' border_color='' radius='0px' column_boxshadow='' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-6wp0p'] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jxvyycfv' custom_class='oc-label' admin_preview_bg=''] Onze cases [/av_textblock] [av_masonry_entries post_type='ornee_cases' link='category' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='rand' query_order='DESC' size='fixed' orientation='' gap='large' overlay_fx='' animation='' id='' caption_elements='title excerpt' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-jxvye9rt' custom_class=''] [av_button label='Alle cases' link='page,2860' link_target='' size='small' position='right' label_display='' icon_select='no' icon='ue800' font='entypo-fontello' color='theme-color-highlight' custom_bg='#444444' custom_font='#ffffff' av_uid='av-jvxhfm2l' custom_class='' admin_preview_bg=''] [/av_one_full][/av_section]
Euromunten

Koninklijke Nederlandse Munt

/door

Koninklijke Nederlandse Munt

Autoriteit in productie van circulatiemunten


Koninklijke Nederlandse Munt (KNM) is één van de oudste bedrijven (1567) in ons land met een trots en rijk verleden. Tegelijkertijd is KNM een modern, innovatief bedrijf waar muntgeld en herdenkingsmunten worden geproduceerd en waar de veiligheid van het muntverkeer wordt bewaakt.


Stakeholder Management Euromunten

In co-creatie ontwikkelden we een ‘stakeholder’s approach’ en up-to-date corporate en B2B communicatie. We werkten aan missie, visie en kernwaarden. We formuleerden relevante en actuele kernboodschappen, FAQs en persberichten. We maakten communicatiedraaiboeken en -scenario’s die zowel commercie als communicatie ondersteunden.


Resultaat


Belanghebbenden en B-to-B worden pro actief van relevante informatie voorzien. Dit ondersteunt de nieuwe toekomst voor de Koninklijke Nederlandse Munt als private onderneming.

[av_layout_row border='' min_height_percent='' min_height='0' color='socket_color' mobile='av-flex-cells' id='' av_element_hidden_in_editor='0' mobile_breaking='' av_uid='av-jxvwo6go' custom_class=''] [av_cell_one_half vertical_align='top' padding='30px' padding_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' link='' linktarget='' link_hover='' mobile_display='' av_uid='av-3p7dkp' custom_class='oc-cell--spaced oc-logo-visual'] [av_heading heading='Vraagstuk voor
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[av_section min_height='' min_height_px='500px' padding='large' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_margin='0px' custom_margin_sync='true' custom_arrow_bg='' id='' color='main_color' background='bg_color' custom_bg='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0' av_uid='av-jxvwj9fd' custom_class='oc-section--top-alternate'] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' row_boxshadow='' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' padding='0px' highlight='' highlight_size='' border='' border_color='' radius='0px' column_boxshadow='' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-6wp0p'] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jxvyycfv' custom_class='oc-label' admin_preview_bg=''] Onze cases [/av_textblock] [av_masonry_entries post_type='ornee_cases' link='category' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='rand' query_order='DESC' size='fixed' orientation='' gap='large' overlay_fx='' animation='' id='' caption_elements='title excerpt' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-jxvye9rt' custom_class=''] [av_button label='Alle cases' link='page,2860' link_target='' size='small' position='right' label_display='' icon_select='no' icon='ue800' font='entypo-fontello' color='theme-color-highlight' custom_bg='#444444' custom_font='#ffffff' av_uid='av-jvxhfm2l' custom_class='' admin_preview_bg=''] [/av_one_full][/av_section]
Het Spoorwegmuseum

Het Spoorwegmuseum

/door

Het Spoorwegmuseum

Dynamische vernieuwing om in de top 5 musea te blijven


Het Spoorwegmuseum in Utrecht werd 12 jaar geleden ingrijpend vernieuwd en was daarmee vooruitstrevend. Maar de ontwikkelingen in museumland gaan snel en om interessant te blijven voor een half miljoen bezoekers per jaar, moet er continu vernieuwd worden.



Ornée & Company ondersteunde het MT bij het formuleren van de toekomstscenario’s. De ‘journey’ op weg naar 2025. Geen masterplan, maar dynamische vernieuwing in de tijd, die duurzame attractiviteit garandeert.


Resultaat

Vernieuwing in dynamische interactie met bezoekers en in de betrokkenheid van alle stakeholders.

Gedurende de afgelopen jaren heb ik meerdere keren met de Ornée’s samengewerkt. Bij Walibi/Compagnie des Alpes is Marèse in meerdere rollen opgetreden als marketing professional. Altijd als teamplayer, doelgericht en met veel kennis van de sector. Voor het Spoorwegmuseum werkten we nauw samen aan de lange termijn plannen op basis van visie en missie. Rolf, in eerste instantie communicatiecoach toen ik directeur Dolfinarium werd, heeft ons zij-aan-zij met het hele team ‘Orka Morgan’, effectief geadviseerd en ondersteund.

Media coach of klankbord over ‘organisatie’; soms dacht ik ja…nu is het wel even genoeg.  Hij prikkelt tot het uiterste met maar één doel: het beste voor jou en je organisatie. Achteraf moest ik vaak toegeven dat Rolf het toch wel goed gezien had of net dat zetje gaf om het verschil te maken.

Marten Foppen Directeur Vliegveld Twenthe Evenenementenlocatie
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NASA - A Human Adventure

NASA – A human adventure

/door

NASA – A Human Adventure

Ruimtevaarttentoonstelling bij Jaarbeurs in Utrecht


De ruimtevaarttentoonstelling ‘NASA – A Human Adventure’ reist over de wereld, van Istanbul, via Utrecht (t/m 31 januari 2014) naar Tokyo. Ornée & Company is ingezet voor de aanscherping van deel twee van het campagneplan. Daarbij was letterlijk het verzoek: “Help ons een eindsprint te maken met een maximaal bereik in combinatie met een optimale media-mix.” De doelgroep van de campagne betrof gezinnen, scholieren en studenten met interesse in ruimtevaart.


Nasa-A-Human-Adventure


Resultaat


Opzet en uitrol van deel twee van het campagneplan met als doel een hoog mediabereik in alle denkbare kanalen zoals print, tv, online, social media en OOH en samenwerkingen met uiteenlopende partners. Het belangrijkste resultaat was een ‘boost’ in bereik en bezoek.

[av_layout_row border='' min_height_percent='' min_height='0' color='socket_color' mobile='av-flex-cells' id='' av_element_hidden_in_editor='0' mobile_breaking='' av_uid='av-jxvwo6go' custom_class=''] [av_cell_one_half vertical_align='top' padding='30px' padding_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' link='' linktarget='' link_hover='' mobile_display='' av_uid='av-3p7dkp' custom_class='oc-cell--spaced oc-logo-visual'] [av_heading heading='Vraagstuk voor
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Universidad de Boyacá in Tunja, Colombia

Universidad de Boyacá in Tunja, Colombia

/door

Universidad de Boyacá in Tunja, Colombia

Internationaal Seminar en Workshops in Zuid-Amerika


De business school van Universidad de Boyacá in Tunja, Colombia, vroeg ons voor een workshop en deelname aan het International Seminar. Het onderwerp: ‘Corporate Reputation and Control; Trust in an Age of Empowerment’, bleek een schot in de roos. Met een open dialoog en intensief netwerken konden we veel van elkaar leren en resultaten verbeteren.



De 450 deelnemers hadden interesse in het West-Europese perspectief op de onderwerpen ‘Global Dynamics and the Impact on Organizations’ en ‘Advertising and Communication in a Competitive World’. Een leven lang leren en intensieve communicatie zijn nodig in een grenzeloze wereld.


Resultaat


Tv-interview, publicaties in kranten, tijdschriften en online, een groeiend Zuid-Amerikaans netwerk en een dialoog bestaande uit Zuid-Amerikaanse en Europese inzichten.

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Ornée & Company?' tag='h2' link_apply='' link='manually,http://' link_target='' style='blockquote modern-quote' size='' subheading_active='' subheading_size='15' margin='' padding='10' color='' custom_font='' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-38l6j8'][/av_heading] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jv1csnbw' custom_class='oc-text-large' admin_preview_bg=''] Daar komen we snel genoeg achter als we even contact hebben. [/av_textblock] [av_button label='Neem contact op' link='page,11' link_target='' size='small' position='left' label_display='' icon_select='no' icon='ue800' font='entypo-fontello' color='theme-color' custom_bg='#444444' custom_font='#ffffff' av_uid='av-jxvwlx84' custom_class='oc-bold' admin_preview_bg=''] [/av_cell_one_half][av_cell_one_half vertical_align='top' padding='30px' padding_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='https://ornee.com/wp-content/uploads/2019/07/Ornee-Hero-image-v1-1030x364.jpg' attachment='4119' attachment_size='large' background_attachment='scroll' background_position='center right' background_repeat='stretch' link='' linktarget='' link_hover='' mobile_display='' av_uid='av-jxvwowm0' custom_class=''] [/av_cell_one_half][/av_layout_row]

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Walibi Holland

Walibi Holland

/door

Walibi Holland

Attractiepark in Biddinghuizen, Flevoland


Walibi Holland is hét toonaangevende attractiepark in Nederland voor spanning en sensatie met achtbanen, attracties en festivals. Primaire doelgroepen zijn tweens en gezinnen met kinderen. Ornée & Company heeft diverse keren het marketing- en communicatieteam ondersteund en gezorgd voor vervangingen. Zo hebben we de voorbereiding van een nieuw seizoen uitgewerkt en de Halloween Fright Nights georganisaeerd, altijd in nauwe samenwerking met het team.


Resultaat

Opzet en uitrol van een multimedia campagne met speciale aandacht voor de introductie van de nieuwe 5D Experience Club Psyke, nieuwe RTV commercials en online campagnes. Speciale projecten zoals de Thrill Battle app, film- en fotoshoots voor de campagne en promotie van de seizoensevenementen zoals de zeer succesvolle Halloween Fright Nights.

Gedurende de afgelopen jaren heb ik meerdere keren met de Ornée’s samengewerkt. Bij Walibi/Compagnie des Alpes is Marèse in meerdere rollen opgetreden als marketing professional. Altijd als teamplayer, doelgericht en met veel kennis van de sector. Rolf, in eerste instantie communicatiecoach toen ik directeur Dolfinarium werd, heeft ons zij-aan-zij met het hele team ‘Orka Morgan’, effectief geadviseerd en ondersteund.

Marten Foppen Commercieel Directeur Vliegveld Twenthe Evenenementenlocatie
[av_layout_row border='' min_height_percent='' min_height='0' color='socket_color' mobile='av-flex-cells' id='' av_element_hidden_in_editor='0' mobile_breaking='' av_uid='av-jxvwo6go' custom_class=''] [av_cell_one_half vertical_align='top' padding='30px' padding_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' link='' linktarget='' link_hover='' mobile_display='' av_uid='av-3p7dkp' custom_class='oc-cell--spaced oc-logo-visual'] [av_heading heading='Vraagstuk voor
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Gastvrij Nederland

Gastvrij Nederland

/door

Gastvrij Nederland

Communicatieplan toekomst gastvrijheidseconomie


Gastvrij Nederland – de Nationale Raad voor toerisme, recreatie, horeca en vrije tijd in Nederland, heeft Ornée & Company en Tekstkeuken ingeschakeld om de visie op de gastvrijheidseconomie zo breed mogelijk te communiceren naar de doelgroep. Daarbij gaat het om meer dan 50.000 ondernemers en beleidsmakers die dagelijks invulling geven aan deze toonaangevende sector met meer dan 37 miljard omzet!



We hebben een communicatieplan gemaakt met een op ondernemers en beleidsmakers gerichte toolkit met een compacte samenvatting van de visie, een peiling, filmpjes, een persbericht, activerende e-mails en reminders. Alle communicatiemiddelen zijn digitaal en laagdrempelig. We hebben gezorgd voor een breed bereik gericht op een maximale hoeveelheid reacties en draagvlak voor de toekomst met als kernwoorden “Vinden, Verrassen en Verbinden”.


Gastvrij Nederland


Resultaat


Binnen een week waren er al bijna honderd reacties van ondernemers op de peiling.

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Lifelong Learning

Lifelong Learning

/door

Lifelong Learning

Executive Education in en buiten de Universiteit


Educatie en training kennen vele vormen. Bij meerdere business schools faciliteren we studenten bij hun leerproces. Dat doen we door middel van ‘action learning’. Je kunt daarbij denken aan workshops, colleges, distance learning, off-campus bootcamps of directe begeleiding.


We werk(t)en onder andere voor de Haagse Hogeschool (THUaS), Rotterdam Business School (RBS), IVA Driebergen, International Business School The Hague (IBSTH), Institute for Research and Education in Business Administration (INEPAD) en Universidad de Boyacá.


Resultaat


De combinatie van onze praktische ervaring met het onderwijs en action learning is de optimale voorbereiding voor studenten op de praktijk.

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Ornée & Company

Rolf Ornée

Rolf voelt zich thuis in de rol van management adviseur, consultant, coach & mentor, trainer & facilitator. Hij houdt zich graag bezig met complexe opdrachten.

Marèse Ornée

Marèse is veel gevraagd voor (interim) communicatie en marketingmanagement, als campaigner of adviseur en als sparringpartner voor professionals.

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